Why this summer doesn’t have to be cruel…

Let's Get Cooking's Minty Ice LolliesSummer term: the home stretch of the school year. While exam pressure hits melting point for pupils and teachers, school kitchen teams have their own tests to deal with during the next 12 weeks or so.

Summer brings unique challenges for school kitchens: better weather can often mean more children moving to packed lunches so they can sit outside and eat fast (the better to get back to hurtling around the playground), exam timetables and the anguish of last-minute cramming can mean older pupils aren’t in school over lunchtime or, when they are, they’re putting eating at the bottom of their to-do list.

So your lunchtime numbers can change. How much will free school lunches for under-sevens affect the summer season trends we’ve seen for so many years? It’ll be interesting to see. Jayne_GREATOREX

But if you’re catering for older children, how do you keep them coming to the canteen as the weather hots up? Here are my top tips:

  • Help them get outside. If you’ve got the opportunity to create an external dining area, go for it. If you’ve already got al fresco facilities, do as much as you can with them
  • Go with the children’s flow: we all gravitate towards cold, lighter food when the weather’s warm, so make the most of these options – make lots of noise about things like sandwiches, salads and pasta pots
  • Let them grab and go: meal deals which mimic the packed lunch style can often work really well over the summer. Push a summer special offer of a sandwich, drink, fruit and cake
  • Use summer events to market your food: your school’s sports day, prom or end of term concert can work just as brilliantly as linking in with Wimbledon or the end of the season for your local football team
  • Go to town on reminding pupils that when they eat better, they do better – when they’re fuelled up with healthy food, they’ll feel better able to concentrate in revision sessions and exams
  • Market your brain-boosting options as great for exam-sitters: fish dishes, bean salads and oaty flapjacks to keep them going through a long paper
  • If you offer a breakfast service, promote your early starter options to pupils who’ll be sitting exams. Tucking into scrambled eggs or beans and toast will set them up to do their best.

Don’t forget, at the moment there’s loads of support on offer with marketing school food – all funded by government. Whether you’re an infant school offering free meals to all pupils or a junior or secondary school looking for extra support to get more children opting for your canteen, we can help. Check out our free school meals for infants helpdesk and the support on offer for junior and secondary schools.

Jayne’s one of our school food specialists. Email Jayne

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